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In the world of pop icon Taylor Swift, everything seems perfect. She’s now a billionaire. She’s got a charismatic boyfriend, Kansas City Chiefs tight end Travis Kelce, who’s a star in his own right. Her most recent album, Tortured Poets Department, broke all-time streaming records when it debuted.
Swift’s The Eras concert tour has met with unprecedented success. In the U.S., it contributed over $4 billion to the nation’s GDP. In the U.K., she sold out an unimaginable eight performances at Wembley Stadium, which are predicted to result in over a $1 billion boost to Britain’s GDP. There are even worries that her concerts in the EU could spark regional inflation.
Taylor Swift’s Record-Breaking Tour Has One Flaw: Merch Issue
GETTY IMAGES FOR TAS RIGHTS MANAGEMENT
In the world of pop icon Taylor Swift, everything seems perfect. She’s now a billionaire. She’s got a charismatic boyfriend, Kansas City Chiefs tight end Travis Kelce, who’s a star in his own right. Her most recent album, Tortured Poets Department, broke all-time streaming records when it debuted.
Swift’s The Eras concert tour has met with unprecedented success. In the U.S., it contributed over $4 billion to the nation’s GDP. In the U.K., she sold out an unimaginable eight performances at Wembley Stadium, which are predicted to result in over a $1 billion boost to Britain’s GDP. There are even worries that her concerts in the EU could spark regional inflation.
AFP VIA GETTY IMAGES
Taylor Swift Merch Issues
Merchandise is another highlight of the Swift universe. Last year, The Eras merch racked up $200 million in sales.
But merchandise is one of the few weak points in the otherwise impregnable Swift fortress. Earlier this year, Axios detailed various complaints from Swift fans that included shipping delays, low quality items, slow refunds, and long lines at in-person events.
Stadium Merchandise Sales
Events at stadiums and similar venues present a unique challenge in selling merchandise, particularly when the demand is off the charts as it seems to be at Swift’s concerts.
