Travis and Jason Kelce are taking their podcast to “New Heights.”
The famous NFL athletes have signed a three-year deal with Amazon’s Wondery, giving the company exclusive ad-sales and distribution rights. A source familiar with the deal told variety. Tuesday that the deal between the Kelce’ and Wondery is worth more than $100 million.
Beginning Wednesday, Aug. 28 — the kickoff of the new NFL season — Wondery will have global distribution rights to all audio and video episodes of “New Heights with Jason and Travis Kelce,” including the podcast’s back catalog.
The audio company will also have rights to create international adaptations of “New Heights” and rights to monetize and distribute audio and video episodes, the trade publication reported.
A rep for Wondery didn’t immediately return Page Six’s request for comment.
“We couldn’t be more excited to team up with Wondery for the next phase of ‘New Heights,’” the Kelce brothers said in a statement. “We love this show and the fan base that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’!
“We are going to create some groundbreaking moments together through this partnership,” the statement continued. “We are thrilled to start Season 3 — see you soon, 92%ers!”
“New Heights” grew tremendously last season, no doubt in part to an assist from the Kansas City Chiefs tight end’s girlfriend, Taylor Swift.
In June, the retired Philadelphia Eagles player, 36, and Travis, 34, acknowledged the effect the pop star, also 34, had on its podcast audience.
“We do have a lot of new football fans coming in,” Travis shared at the Cannes Lions festival. “So not just talking football like we would in the locker room, trying to, like, necessarily dumb it down or make it more simple so that everybody can follow along and still enjoy the show.”
Jason added that he loves that the podcast is getting more girls “to get involved in a sport where previously there wasn’t much interest,” while also bringing dads and daughters together.
