Jason and Travis Kelce are tired of being beer drinkers: Now they’re going to brew it!

have admitted on several occasions to being avid beer drinkers. Today, the two NFL stars announced the next evolutionary step in their hobby: they have become partners in a major independent brewery.

The Kelces’ beer antics are almost legendary. Perhaps the most memorable was Travis’ celebration during his college graduation ceremony in March when he gulped down a can of beer just after receiving his diploma at a massive ceremony at the Fifth Third Arena. Travis, star tight end of the Kansas City Chiefs, were seen at a Cleveland Cavaliers game drinking a couple of beers, toasting, and mingling with the fans around them.

The brothers’ fame and fortune, along with their love for this drink, made it almost inevitable that they would become directly involved in the business, instead of being mere consumers.Jason, for his part, said, “People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer. For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”